Young & Co Wines – flavour meets design.

It can be really complicated when you’re wandering the aisle of your favourite bottle shop in search of wine. What do you look for? Do you go for the tried and trusted, perhaps you stick with regions you recognise, or never go past your favourite varietal?  Maybe it’s a combination of all of those, or reach for a label that catches your eye.

I read a study that said nearly a third of shoppers choose a wine based on the label. That could be a gamble. But, if those shoppers ended up with a bottle of Young & Co. they would not be disappointed. I was sent the new range recently and really enjoyed it – inside and out.

Released earlier this year, the range of three red wines features bright, bold labels that put the flavour front and centre. The lush colour palette of red and purple features evocative lips wrapped around one of the key fruit flavours in each wine. It’s equal parts playful and disruptive and an excellent way to really dial up the communication of taste. You would certainly notice them pop on the shelf.

But what of the wines? Each wine from Young & Co Wines comes from a well known wine region and delivers a bright, fruit driven example of that area’s popular varietals.

The Wines

The Jam is a McLaren Vale Shiraz full of attitude. The blackberry on the label is easy to detect in the wine alongside dark plum and a little hint of spice. I had it with barbecued lamb. The bold fruit flavours provided great balance to the salty, charred meat.

Cherry Bomb is a French Pinot Noir, oozing flair and delivering a lovely rounded mouthfeel. Duck and mushroom risotto was on the menu when I tried this one. Gamey birds like duck and earthy flavours like mushroom always work well with Pinot Noir and this was no exception.

Berry Riot is a sassy French Grenache. I’m getting more and more into Grenache and really enjoyed this one. It’s really fruit forward making it a very versatile food wine or great to enjoy on its own. I had this one with duck liver pate and a super ripe washed rind cheese.

Sound like something you want to try? Young & Co Wines are available nationally at BWS – and at $22 a pop they won’t break the bank.

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